PageSense: Toward stylewise contextual advertising via visual analysis of web pages

• Main Authors: MEI, Tao, LI, Lusong, TIAN, Xinmei, TAO, Dacheng, NGO, Chong-wah
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Contextual advertising; multimedia advertising; online advertising; visual content analysis; Computer Sciences; Graphics and Human Computer Interfaces
• Online Access: https://ink.library.smu.edu.sg/sis_research/6306; https://ink.library.smu.edu.sg/context/sis_research/article/7309/viewcontent/PageSense_Toward_Stylewise_Contextual_Advertising_via_Visual_Analysis_of_Web_Pages.pdf
• Institution: Singapore Management University

The Internet has emerged as the most effective and a highly popular medium for advertising. Current contextual advertising platforms need publishers to manually change the original structure of their Web pages and predefine the position and style of embedded ads. Although publishers spend significan...