Double learning or double blinding: An investigation of vendor private information acquisition and consumer learning via online reviews

• Main Authors: HU, Nan, DOW, Kevin E., CHONG, Alain Yee Loong, LIU, Ling
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Online reviews; Word-of-mouth; Online product reviews; Double-learning; Analyst forecast; Databases and Information Systems; E-Commerce; Operations and Supply Chain Management
• Online Access: https://ink.library.smu.edu.sg/sis_research/8015; https://ink.library.smu.edu.sg/context/sis_research/article/9018/viewcontent/Double_learning_or_double_blinding_av.pdf
• Institution: Singapore Management University

In this paper, building upon information acquisition theory and using portfolio methods and system equations, we made an empirical investigation into how online vendors and consumers are learning from each other, and how online reviews, prices, and sales interact among each other. First, this study...