Do online reviews reflect a product’s true perceived quality? An investigation of online movie reviews across cultures

• Main Authors: KOH, Noi Sian, HU, Nan, CLEMONS, Eric K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Online reviews; Movie ratings; Cross-cultural comparisons; Under-reporting bias; Computer Sciences; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/sis_research/8218
• Institution: Singapore Management University

This paper investigates when the reported average of online ratings matches the perceived average assessment of the population as a whole, including the average assessments of both raters and non-raters. We apply behavioral theory to capture intentions in rating online movie reviews in two dissimila...