Business Landscaping for Strategic Advantage: Evidence from a Multi-Sector Study

This paper sets out to make a significant contribution to research both by introducing a quantitative approach to landscaping the intensity of industry competition, and then demonstrating its applicability using cross-industry data. The underlying framework is Porter's Five Forces Model, which...

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Bibliographic Details
Main Authors: SUWARDY, Themin, Ratnatunga, Janek
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/soa_research/1373
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Institution: Singapore Management University
Language: English
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