Using data analytics to raise productivity and profitability: 4 key steps for SMEs

Using data analytics to raise productivity and profitability: 4 key steps for SMEs

It is widely believed that effective data analysis may create newbusiness opportunities as technological advancement may offercompanies greater ability to predict what their customers want.

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Bibliographic Details
Main Authors:	PAN, Gary, SEOW, Poh Sun
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2018
Subjects:	Data analytics Accounting corporate finance small and medium enterprises Singapore Asian Studies Corporate Finance
Online Access:	https://ink.library.smu.edu.sg/soa_research/1795 https://ink.library.smu.edu.sg/context/soa_research/article/2822/viewcontent/Using_data_analytics_to_raise_productivity_and_profitability.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	It is widely believed that effective data analysis may create newbusiness opportunities as technological advancement may offercompanies greater ability to predict what their customers want.