Using data analytics to raise productivity and profitability: 4 key steps for SMEs
It is widely believed that effective data analysis may create newbusiness opportunities as technological advancement may offercompanies greater ability to predict what their customers want.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soa_research/1795 https://ink.library.smu.edu.sg/context/soa_research/article/2822/viewcontent/Using_data_analytics_to_raise_productivity_and_profitability.pdf |
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| Institution: | Singapore Management University |
| Language: | English |