Using data analytics to raise productivity and profitability: 4 key steps for SMEs

• Main Authors: PAN, Gary, SEOW, Poh Sun
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Data analytics; Accounting; corporate finance; small and medium enterprises; Singapore; Asian Studies; Corporate Finance
• Online Access: https://ink.library.smu.edu.sg/soa_research/1795; https://ink.library.smu.edu.sg/context/soa_research/article/2822/viewcontent/Using_data_analytics_to_raise_productivity_and_profitability.pdf
• Institution: Singapore Management University

It is widely believed that effective data analysis may create newbusiness opportunities as technological advancement may offercompanies greater ability to predict what their customers want.