The weekend effect in television viewership and prime-time scheduling

The weekend effect in television viewership and prime-time scheduling

The observed drops in the ratings of television programs on Fridays and Saturdays are likely a result of two factors: intrinsic contraction in demand for television watching and endogenous scheduling. I decompose the observed weekend effect into the effects from these two factors. To this end, I est...

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Bibliographic Details
Main Author: YEO, Jung Won
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Day-of-the-week effect
Discrete choice model
Optimal scheduling
Prime-time television
Behavioral Economics
Film and Media Studies
Online Access:https://ink.library.smu.edu.sg/soe_research/1952
https://ink.library.smu.edu.sg/context/soe_research/article/2951/viewcontent/WeekendEffectTelevisionViewership_2016_afv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/soe_research/1952
https://ink.library.smu.edu.sg/context/soe_research/article/2951/viewcontent/WeekendEffectTelevisionViewership_2016_afv.pdf

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