The weekend effect in television viewership and prime-time scheduling
The observed drops in the ratings of television programs on Fridays and Saturdays are likely a result of two factors: intrinsic contraction in demand for television watching and endogenous scheduling. I decompose the observed weekend effect into the effects from these two factors. To this end, I est...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Online Access: | https://ink.library.smu.edu.sg/soe_research/1952 https://ink.library.smu.edu.sg/context/soe_research/article/2951/viewcontent/WeekendEffectTelevisionViewership_2016_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |