The weekend effect in television viewership and prime-time scheduling

• Main Author: YEO, Jung Won
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Day-of-the-week effect; Discrete choice model; Optimal scheduling; Prime-time television; Behavioral Economics; Film and Media Studies
• Online Access: https://ink.library.smu.edu.sg/soe_research/1952; https://ink.library.smu.edu.sg/context/soe_research/article/2951/viewcontent/WeekendEffectTelevisionViewership_2016_afv.pdf
• Institution: Singapore Management University

The observed drops in the ratings of television programs on Fridays and Saturdays are likely a result of two factors: intrinsic contraction in demand for television watching and endogenous scheduling. I decompose the observed weekend effect into the effects from these two factors. To this end, I est...