The weekend effect in television viewership and prime-time scheduling

• المؤلف الرئيسي: YEO, Jung Won
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2017
• الموضوعات: Day-of-the-week effect; Discrete choice model; Optimal scheduling; Prime-time television; Behavioral Economics; Film and Media Studies
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/soe_research/1952; https://ink.library.smu.edu.sg/context/soe_research/article/2951/viewcontent/WeekendEffectTelevisionViewership_2016_afv.pdf

The observed drops in the ratings of television programs on Fridays and Saturdays are likely a result of two factors: intrinsic contraction in demand for television watching and endogenous scheduling. I decompose the observed weekend effect into the effects from these two factors. To this end, I est...