Culture as common sense: Perceived consensus versus personal beliefs as mechanisms of cultural influence

• Main Authors: ZOU, Xi, TAM, Kim-Pong, MORRIS, Michael W., LEE, Sau-Lai, LAU, Ivy Yee-Man, CHIU, Chi-Yue
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: culture; cross-country comparison; norms; priming; perceptions; consensual beliefs; personal values; Multicultural Psychology; Personality and Social Contexts; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/830; https://ink.library.smu.edu.sg/context/soss_research/article/1829/viewcontent/CultureCommonSense_2009.pdf
• Institution: Singapore Management University

The authors propose that culture affects people through their perceptions of what is consensually believed. Whereas past research has examined whether cultural differences in social judgment are mediated by differences in individuals’ personal values and beliefs, this article investigates whether th...