Measuring the performance of viral marketing based on the dynamic behavior of social networks
© 2013 IEEE. Recently the demand for using social networks to advertise has increased significantly, and viral marketing on social media has; therefore, become an effective approach when wishing to disseminate product advertisements, for it can help match customers to products more effectively than...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2015
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| Online Access: | http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84914122117&origin=inward http://cmuir.cmu.ac.th/handle/6653943832/39080 |
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| Institution: | Chiang Mai University |