A novel customer knowledge management analysis model: With a case study in hospitality

© 2014 WIT Press. Customer knowledge management process with models can help managers to find the real value chain in business. This paper proposes a novel two-dimension customer knowledge management analysis model, which make customer knowledge more understandable and manageable. A case study is il...

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Bibliographic Details
Main Authors: Liu,X., Chakpitak,N., Yodmongkol,P., Cang,S.
Format: Conference or Workshop Item
Published: WIT Press 2015
Subjects:
Online Access:http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84907865094&origin=inward
http://cmuir.cmu.ac.th/handle/6653943832/39252
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Institution: Chiang Mai University