A novel customer knowledge management analysis model: With a case study in hospitality
© 2014 WIT Press. Customer knowledge management process with models can help managers to find the real value chain in business. This paper proposes a novel two-dimension customer knowledge management analysis model, which make customer knowledge more understandable and manageable. A case study is il...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
WIT Press
2015
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| Subjects: | |
| Online Access: | http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84907865094&origin=inward http://cmuir.cmu.ac.th/handle/6653943832/39252 |
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| Institution: | Chiang Mai University |
| Summary: | © 2014 WIT Press. Customer knowledge management process with models can help managers to find the real value chain in business. This paper proposes a novel two-dimension customer knowledge management analysis model, which make customer knowledge more understandable and manageable. A case study is illustrated and shows the application of the CKM model in customer processes can lead to increased process performance. |
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