A novel customer knowledge management analysis model: With a case study in hospitality

• Main Authors: Liu,X., Chakpitak,N., Yodmongkol,P., Cang,S.
• Format: Conference or Workshop Item
• Published: WIT Press 2015
• Subjects: Management Information Systems; Computer Science (all)
• Online Access: http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84907865094&origin=inward; http://cmuir.cmu.ac.th/handle/6653943832/39252
• Institution: Chiang Mai University

© 2014 WIT Press. Customer knowledge management process with models can help managers to find the real value chain in business. This paper proposes a novel two-dimension customer knowledge management analysis model, which make customer knowledge more understandable and manageable. A case study is il...