Word cloud of online hotel reviews in Chiang Mai for customer satisfaction analysis
© 2017 IEEE. This study aims to examine the satisfied and unsatisfied of hotel customers by utilizing a word cloud approach to evaluate online reviews. As a pilot test, online commends of 1,752 hotel guests were collected from TripAdvisor.com for 5 selected hotels in Chiang Mai, Thailand. The resear...
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| Main Authors: | , |
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| Format: | Conference Proceeding |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85019261176&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/46314 |
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| Institution: | Chiang Mai University |