Word cloud of online hotel reviews in Chiang Mai for customer satisfaction analysis

• المؤلفون الرئيسيون: Vimolboon Cherapanukorn, Phasit Charoenkwan
• التنسيق: وقائع المؤتمر
• منشور في: 2018
• الموضوعات: Computer Science; Agricultural and Biological Sciences
• الوصول للمادة أونلاين: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85019261176&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/46314
• المؤسسة: Chiang Mai University

© 2017 IEEE. This study aims to examine the satisfied and unsatisfied of hotel customers by utilizing a word cloud approach to evaluate online reviews. As a pilot test, online commends of 1,752 hotel guests were collected from TripAdvisor.com for 5 selected hotels in Chiang Mai, Thailand. The resear...