Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis

© 2018 Pushpa Publishing House, Allahabad, India. This study intends to examine the satisfaction and dissatisfaction of hotel customers by using a word cloud approach to evaluate online reviews. Online comments of 9,709 hotel guests were collected from TripAdvisor.com for 30 hotels in three cities o...

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Bibliographic Details
Main Authors: Vimolboon Cherapanukorn, Phasit Charoenkwan
Format: Journal
Published: 2018
Subjects:
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85050155894&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/59136
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Institution: Chiang Mai University