Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis

© 2018 Pushpa Publishing House, Allahabad, India. This study intends to examine the satisfaction and dissatisfaction of hotel customers by using a word cloud approach to evaluate online reviews. Online comments of 9,709 hotel guests were collected from TripAdvisor.com for 30 hotels in three cities o...

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Main Authors:	Vimolboon Cherapanukorn, Phasit Charoenkwan
Format:	Journal
Published:	2018
Subjects:	Physics and Astronomy
Online Access:	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85050155894&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/59136
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Institution:	Chiang Mai University

id	th-cmuir.6653943832-59136
record_format	dspace
spelling	th-cmuir.6653943832-591362018-09-05T04:38:55Z Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis Vimolboon Cherapanukorn Phasit Charoenkwan Physics and Astronomy © 2018 Pushpa Publishing House, Allahabad, India. This study intends to examine the satisfaction and dissatisfaction of hotel customers by using a word cloud approach to evaluate online reviews. Online comments of 9,709 hotel guests were collected from TripAdvisor.com for 30 hotels in three cities of Thailand. The results revealed some common features that are identified in both these kinds of customer reviews. Therefore, this article suggests a clear managerial implication pertaining to understanding of hotel guest satisfaction level via the utilization of world cloud technique through online platforms. 2018-09-05T04:38:55Z 2018-09-05T04:38:55Z 2018-07-01 Journal 09735763 2-s2.0-85050155894 10.17654/HMSI218213 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85050155894&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/59136
institution	Chiang Mai University
building	Chiang Mai University Library
country	Thailand
collection	CMU Intellectual Repository
topic	Physics and Astronomy
spellingShingle	Physics and Astronomy Vimolboon Cherapanukorn Phasit Charoenkwan Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis
description	© 2018 Pushpa Publishing House, Allahabad, India. This study intends to examine the satisfaction and dissatisfaction of hotel customers by using a word cloud approach to evaluate online reviews. Online comments of 9,709 hotel guests were collected from TripAdvisor.com for 30 hotels in three cities of Thailand. The results revealed some common features that are identified in both these kinds of customer reviews. Therefore, this article suggests a clear managerial implication pertaining to understanding of hotel guest satisfaction level via the utilization of world cloud technique through online platforms.
format	Journal
author	Vimolboon Cherapanukorn Phasit Charoenkwan
author_facet	Vimolboon Cherapanukorn Phasit Charoenkwan
author_sort	Vimolboon Cherapanukorn
title	Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis
title_short	Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis
title_full	Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis
title_fullStr	Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis
title_full_unstemmed	Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis
title_sort	word cloud of online hotel reviews in thailand for customers’ satisfaction analysis
publishDate	2018
url	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85050155894&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/59136
_version_	1681425195405934592

Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis

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