Word cloud of online hotel reviews in Thailand for customers’ satisfaction analysis
© 2018 Pushpa Publishing House, Allahabad, India. This study intends to examine the satisfaction and dissatisfaction of hotel customers by using a word cloud approach to evaluate online reviews. Online comments of 9,709 hotel guests were collected from TripAdvisor.com for 30 hotels in three cities o...
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| Main Authors: | , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85050155894&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/59136 |
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| Institution: | Chiang Mai University |