Service brand equity and employee brand commitment

Purpose: The aims of this article are to measure the brand equity of service firms (luxury hotels) using a customer perspective, to identify factors that predict customers' brands relationships and to explore the links between service brand equity and employee brand commitment Design/methodolog...

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書目詳細資料
Main Authors:	Narumon Kimpakorn, Gerard Tocquer
格式:	雜誌
出版:	2018
主題:	Business, Management and Accounting
在線閱讀:	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=77955084971&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/50627
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