A contingency model of client repatronage in a financial auditing services context
© Emerald Group Publishing Limited. Purpose - This study aims to examine the extent to which switching costs moderates the impact of trust, value and attractiveness of alternatives on client repatronage intentions. Design/methodology/approach - The study combines qualitative and quantitative methodo...
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| Main Authors: | , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84969884490&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/55351 |
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| Institution: | Chiang Mai University |