A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters

The Tourism Authority of Thailand (TAT) has used the slogan Amazing Thailand" to promote Thai tourism internationally since 2009 and tourism posters are considered an important advertising tool which includes both images and language. This research focuses on an analysis of visual images and li...

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Bibliographic Details
Main Authors: Piyada Wasintapa, Sompatu Vongthong
Published: 2019
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Online Access:http://cmuir.cmu.ac.th/jspui/handle/6653943832/65952
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Institution: Chiang Mai University
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Summary:The Tourism Authority of Thailand (TAT) has used the slogan Amazing Thailand" to promote Thai tourism internationally since 2009 and tourism posters are considered an important advertising tool which includes both images and language. This research focuses on an analysis of visual images and linguistic patterns in tourism posters prepared by Tourism Authority of Thailand (TAT). The analysis of the study is based on the theory of multimodality and content analysis. Twenty Thai tourism posters were selected from TAT’s Facebook webpage ‘Amazing Thailand’ from March 1