A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters
The Tourism Authority of Thailand (TAT) has used the slogan Amazing Thailand" to promote Thai tourism internationally since 2009 and tourism posters are considered an important advertising tool which includes both images and language. This research focuses on an analysis of visual images and li...
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th-cmuir.6653943832-659522019-08-21T08:45:32Z A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters การวิเคราะห์ภาพและภาษาในโปสเตอร์การท่องเที่ยวแห่งประเทศไทย Piyada Wasintapa Sompatu Vongthong 2017 to March 1 2018. The study explored different types of visual design as well as different types of linguistic information in the posters in order to attract potential international tourists. It sheds new light on the implications for tourism poster designing in terms of visual design patterns linguistic patterns representation of Thainess and the target audiences." Linguistic patterns visual analysis multimodality representation of Thai tourism tourism posters The Tourism Authority of Thailand (TAT) has used the slogan Amazing Thailand" to promote Thai tourism internationally since 2009 and tourism posters are considered an important advertising tool which includes both images and language. This research focuses on an analysis of visual images and linguistic patterns in tourism posters prepared by Tourism Authority of Thailand (TAT). The analysis of the study is based on the theory of multimodality and content analysis. Twenty Thai tourism posters were selected from TAT’s Facebook webpage ‘Amazing Thailand’ from March 1 2019-08-21T08:45:32Z 2019-08-21T08:45:32Z มนุษยศาสตร์สาร เป็นวารสารที่ออกตรงตามเวลาอย่างต่อเนื่อง โดยตีพิมพ์ 3 ฉบับต่อปี ฉบับที่ 1 มกราคม – เมษายน ฉบับที่ 2 พฤษภาคม – สิงหาคม และฉบับที่ 3 กันยายน - ธันวาคมมนุษยศาสตร์สาร นำเสนอบทความทางวิชาการ ด้านมนุษยศาสตร์ ซึ่งมีการจัดทำทั้งรูปแบบตีพิมพ์ โดยเริ่มจัดทำตั้งแต่ปี 2552 และรูปแบบอิเล็กทรอนิกส์ โดยเริ่มจัดทำตั้งแต่ปี 2552 เช่นกัน มนุษยศาสตร์ http://cmuir.cmu.ac.th/jspui/handle/6653943832/65952 |
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2017 to March 1 2018. The study explored different types of visual design as well as different types of linguistic information in the posters in order to attract potential international tourists. It sheds new light on the implications for tourism poster designing in terms of visual design patterns linguistic patterns representation of Thainess and the target audiences." Linguistic patterns visual analysis multimodality representation of Thai tourism tourism posters |
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2017 to March 1 2018. The study explored different types of visual design as well as different types of linguistic information in the posters in order to attract potential international tourists. It sheds new light on the implications for tourism poster designing in terms of visual design patterns linguistic patterns representation of Thainess and the target audiences." Linguistic patterns visual analysis multimodality representation of Thai tourism tourism posters Piyada Wasintapa Sompatu Vongthong A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters |
description |
The Tourism Authority of Thailand (TAT) has used the slogan Amazing Thailand" to promote Thai tourism internationally since 2009 and tourism posters are considered an important advertising tool which includes both images and language. This research focuses on an analysis of visual images and linguistic patterns in tourism posters prepared by Tourism Authority of Thailand (TAT). The analysis of the study is based on the theory of multimodality and content analysis. Twenty Thai tourism posters were selected from TAT’s Facebook webpage ‘Amazing Thailand’ from March 1 |
author |
Piyada Wasintapa Sompatu Vongthong |
author_facet |
Piyada Wasintapa Sompatu Vongthong |
author_sort |
Piyada Wasintapa |
title |
A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters |
title_short |
A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters |
title_full |
A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters |
title_fullStr |
A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters |
title_full_unstemmed |
A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters |
title_sort |
visual and linguistic analysis of tourism authority of thailand’s posters |
publishDate |
2019 |
url |
http://cmuir.cmu.ac.th/jspui/handle/6653943832/65952 |
_version_ |
1681426364803055616 |