A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters

The Tourism Authority of Thailand (TAT) has used the slogan Amazing Thailand" to promote Thai tourism internationally since 2009 and tourism posters are considered an important advertising tool which includes both images and language. This research focuses on an analysis of visual images and li...

Full description

Saved in:
Bibliographic Details
Main Authors: Piyada Wasintapa, Sompatu Vongthong
Published: 2019
Subjects:
Online Access:http://cmuir.cmu.ac.th/jspui/handle/6653943832/65952
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Chiang Mai University
id th-cmuir.6653943832-65952
record_format dspace
spelling th-cmuir.6653943832-659522019-08-21T08:45:32Z A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters การวิเคราะห์ภาพและภาษาในโปสเตอร์การท่องเที่ยวแห่งประเทศไทย Piyada Wasintapa Sompatu Vongthong 2017 to March 1 2018. The study explored different types of visual design as well as different types of linguistic information in the posters in order to attract potential international tourists. It sheds new light on the implications for tourism poster designing in terms of visual design patterns linguistic patterns representation of Thainess and the target audiences." Linguistic patterns visual analysis multimodality representation of Thai tourism tourism posters The Tourism Authority of Thailand (TAT) has used the slogan Amazing Thailand" to promote Thai tourism internationally since 2009 and tourism posters are considered an important advertising tool which includes both images and language. This research focuses on an analysis of visual images and linguistic patterns in tourism posters prepared by Tourism Authority of Thailand (TAT). The analysis of the study is based on the theory of multimodality and content analysis. Twenty Thai tourism posters were selected from TAT’s Facebook webpage ‘Amazing Thailand’ from March 1 2019-08-21T08:45:32Z 2019-08-21T08:45:32Z มนุษยศาสตร์สาร เป็นวารสารที่ออกตรงตามเวลาอย่างต่อเนื่อง โดยตีพิมพ์ 3 ฉบับต่อปี ฉบับที่ 1 มกราคม – เมษายน ฉบับที่ 2 พฤษภาคม – สิงหาคม และฉบับที่ 3 กันยายน - ธันวาคมมนุษยศาสตร์สาร นำเสนอบทความทางวิชาการ ด้านมนุษยศาสตร์ ซึ่งมีการจัดทำทั้งรูปแบบตีพิมพ์ โดยเริ่มจัดทำตั้งแต่ปี 2552 และรูปแบบอิเล็กทรอนิกส์ โดยเริ่มจัดทำตั้งแต่ปี 2552 เช่นกัน มนุษยศาสตร์ http://cmuir.cmu.ac.th/jspui/handle/6653943832/65952
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic 2017 to March 1
2018. The study explored different types of visual design as well as different types of linguistic information in the posters in order to attract potential international tourists. It sheds new light on the implications for tourism poster designing in terms of visual design patterns
linguistic patterns
representation of Thainess
and the target audiences."
Linguistic patterns
visual analysis
multimodality
representation of Thai tourism
tourism posters
spellingShingle 2017 to March 1
2018. The study explored different types of visual design as well as different types of linguistic information in the posters in order to attract potential international tourists. It sheds new light on the implications for tourism poster designing in terms of visual design patterns
linguistic patterns
representation of Thainess
and the target audiences."
Linguistic patterns
visual analysis
multimodality
representation of Thai tourism
tourism posters
Piyada Wasintapa
Sompatu Vongthong
A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters
description The Tourism Authority of Thailand (TAT) has used the slogan Amazing Thailand" to promote Thai tourism internationally since 2009 and tourism posters are considered an important advertising tool which includes both images and language. This research focuses on an analysis of visual images and linguistic patterns in tourism posters prepared by Tourism Authority of Thailand (TAT). The analysis of the study is based on the theory of multimodality and content analysis. Twenty Thai tourism posters were selected from TAT’s Facebook webpage ‘Amazing Thailand’ from March 1
author Piyada Wasintapa
Sompatu Vongthong
author_facet Piyada Wasintapa
Sompatu Vongthong
author_sort Piyada Wasintapa
title A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters
title_short A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters
title_full A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters
title_fullStr A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters
title_full_unstemmed A Visual and Linguistic Analysis of Tourism Authority of Thailand’s Posters
title_sort visual and linguistic analysis of tourism authority of thailand’s posters
publishDate 2019
url http://cmuir.cmu.ac.th/jspui/handle/6653943832/65952
_version_ 1681426364803055616