Identifying Opportunities for Strategic Policy Design to Address the Double Burden of Malnutrition through Healthier Retail Food: Protocol for South East Asia Obesogenic Food Environment (SEAOFE) Study

• Main Authors: Sirinya Phulkerd, Cut Novianti Rachmi, Mohd Jamil Sameeha, Elaine Q. Borazon, Anne Marie Thow, Helen Trevena, Adila Fahmida Saptari, Yong Kang Cheah, Che Aniza Che Wel, Vanessa T. Marquez, Teeranong Sakulsri, Natjera Thongcharoenchupong, Bee Koon Poh
• Other Authors: University of the Philippines Diliman
• Format: Article
• Published: 2022
• Subjects: Environmental Science; Medicine
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/74010
• Institution: Mahidol University

Effective policies that address both the supply and demand dimensions of access to affordable, healthy foods are required for tackling malnutrition in South East Asia. This paper presents the Protocol for the South East Asia Obesogenic Food Environment (SEAOFE) study, which is designed to analyze the retail food environment, consumers’ and retailers’ perspectives regarding the retail food environment, and existing policies influencing food retail in four countries in South East Asia in order to develop evidence-informed policy recommendations. This study was designed as a mixed-methods sequential explanatory approach. The country sites are Malaysia, Indonesia, the Philippines, and Thailand. The proposed study consists of four phases. Phase One describes the characteristics of the current retail food environment using literature and data review. Phase Two interprets consumer experience in the retail food environment in selected urban poor communities using a consumer-intercept survey. This phase also assesses the retail food environment by adapting an in-store audit tool previously validated in higher-income countries. Phase Three identifies factors influencing food retailer decisions, perceptions, and attitudes toward food retail policies using semi-structured interviews with selected retailers. Phase Four recommends changes in the retail food environment using policy analysis and semi-structured interviews with key stakeholders. For the analysis of the quantitative data, descriptive statistics and multiple regression will be used, and thematic analysis will be used to process the qualitative data. This study will engage stakeholders throughout the research process to ensure that the design and methods used are sensitive to the local context.