Network externalities and spillovers in the email client software.
This paper analyzes adoption decisions of email client software with the focus on network externalities, spillovers, and firms’ strategies. Survey data are used to test the existence of network externalities and spillovers by studying the claimed reasons for adoption. Based on the GVU WWW User Su...
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/9954 |
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| Institution: | Mahidol University |
| Language: | English |
| Summary: | This paper analyzes adoption decisions of email client software with the focus
on network externalities, spillovers, and firms’ strategies. Survey data are used
to test the existence of network externalities and spillovers by studying the
claimed reasons for adoption. Based on the GVU WWW User Survey data in
1997 and 1998, logit models are employed to test hypotheses. The results show
that Eudora’s competitive advantages were derived from its high quality product
which was perceived by users, loyalty which was created from users’ prior
experience, and network externalities and spillovers which were driven by high
market share. Sources of network externalities and spillovers are outside
accessibility and others’ recommendations, respectively. These advantages
diminished when Netscape employed bundling with its suite, and when
Microsoft employed bundling with its operating system and free strategies. |
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