Network externalities and spillovers in the email client software.

• Main Author: Yingyot Chiaravutthi.
• Other Authors: Mahidol University. Internationa College. Business Administration Division.
• Format: Article
• Language: English
• Published: 2014
• Subjects: Email client; Network externalities; Spillovers; Firm strategy; Predatory pricing; Bundling
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/9954
• Institution: Mahidol University

This paper analyzes adoption decisions of email client software with the focus on network externalities, spillovers, and firms’ strategies. Survey data are used to test the existence of network externalities and spillovers by studying the claimed reasons for adoption. Based on the GVU WWW User Su...