Network externalities and spillovers in the email client software.

Network externalities and spillovers in the email client software.

This paper analyzes adoption decisions of email client software with the focus on network externalities, spillovers, and firms’ strategies. Survey data are used to test the existence of network externalities and spillovers by studying the claimed reasons for adoption. Based on the GVU WWW User Su...

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Bibliographic Details
Main Author: Yingyot Chiaravutthi.
Other Authors: Mahidol University. Internationa College. Business Administration Division.
Format: Article
Language:English
Published: 2014
Subjects:
Email client
Network externalities
Spillovers
Firm strategy
Predatory pricing
Bundling
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/9954
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Institution: Mahidol University
Language: English

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https://repository.li.mahidol.ac.th/handle/123456789/9954

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