The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand

• المؤلف الرئيسي: Mahamat Abdourrahmane
• مؤلفون آخرون: Sasiwemon Sukhabot
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: Prince of Songkla University 2015
• الموضوعات: Business enterprises; Consumer behavior; Consumers Psychology; Marketing
• الوصول للمادة أونلاين: http://kb.psu.ac.th/psukb/handle/2010/9893

Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014