The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand
Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014
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| 格式: | Theses and Dissertations |
| 語言: | English |
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Prince of Songkla University
2015
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| 在線閱讀: | http://kb.psu.ac.th/psukb/handle/2010/9893 |
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| 機構: | Prince of Songkhla University |
| 語言: | English |