Strike before stroke : let's take the first strike against stroke!

由 Wong, Christina See Kei, Lee, Si Yu, Shen, Fu Yang, Teo, Rui Ling
出版 2019

Determinants of attitude and behaviour in practising testicular self-examination : an application of the health belief model and theory of planned behaviour

由 Lim, Cheryl Li Hui
出版 2019

Investigating sexual racism and interactions of grindr app users

由 Ang, Ming Wei, Tan, Justin Ching Keng, Suah, Cheryl Sher Ning
出版 2020

When and how does Singlish outperform English? Explicating the roles of language variation and ethnic cues in advertising effectiveness

由 Goh, Xin Yun, Lee, Yan Jie, Loon, Bryan Kin Tat, Por, Xin Rong
出版 2020

News grazing in the era of information overload : how and why users utilise semi-social chat apps for news consumption

由 Hong, Li Xuan, Pong, Brenda Xiang Yuan, Lye, Rachelle Wan Xin, Sng, Trisha Ngiag Gya
出版 2020

Balls' in Your Court : a health communication campaign encouraging young men to take charge of their health by practising testicular self-examination

由 Khong, Faith Qi, Koo, Fiona Kah Ling, Lee, Jermaine Hong Hui
出版 2019

Face zit together

由 Chew, Ashley Yue Lieng, Goh, Jia Xuan, Tan, Mitchell En Sheng, Wong, Kelly Suet Yeng
出版 2019

Beauty uncovered Singapore : a campaign to raise awareness about ethical beauty consumption in Singapore

由 Goh, Belinda Si Qian, Low, Amanda Li Yi, Ng, Xinyu, Ong, Kimberly Zhiqin
出版 2019

Something's phishy : a communications campaign designed to teach young adults to combat phishing threats

由 Tan, Amanda Yan, Chng, Cyrus Yong Zhi, Oh, Chin Ying, Gan, Phyllicia Qunjun
出版 2019

Investigating the marketing effectiveness of virtual influencers

由 Kiew, Josie Siu Ting, Lee, Michelle Tze Yen, Ong, Celine Jia En, Phua, Zhaoxi
出版 2021

SuperVision : helping parents tackle childhood myopia

由 Wan, Elin, Lee, Ignatius Yong Wei, Ngui, Penelope, Wee, Charmaine Khee Xin
出版 2021

The bone bank : a communication campaign to reduce the risk of osteoporosis amongst middle-aged women in Singapore

由 Yeong, Eldrida Rui, Lim, Han, Ho, Sheryl Shu Xian, Wong, Chie Hui
出版 2021

Brand activism : investigating consumers' perceptions of motivations, authenticity and effectiveness

由 Goh, Eunice Yee Si, Tan, Hui Lei, Yap, Xin Yi, Zhang, Xiaoyan
出版 2022

Realistic skin vs. flawless skin : an investigation of the appeal of retouch-free advertising among Asian women

由 Yang, Tingting
出版 2021

Money talks : beyond the piggy bank

由 Musta’ein, Asyiqin, Yeo, Esther Vivienne Yi Qin, Ng, Mallorie Jing Wen, Phay, Melissa Bao Yu
出版 2021

Live streaming e-commerce : explicating users' motivations, warranting strategies, and purchase intentions

由 Liu, Zifei, Yu, Yifan
出版 2021

Does social media checking-in make me feel good about myself? The effects of influencer endorsement vs. virality on social media check-in intentions

由 Song, Yufeng
出版 2022

Dare to share

由 Ong, Yun Qi, Poh, Wei Tai, Loh, Wei Liang, Oh, Stefanie Dana Qiaorong
出版 2021

Does social media activism actually work? Exploring the persuasive effects of social media activism against racism in Singapore

由 Yap, Chelsea Ning Rei, Lim, Ji Ah, Koh, Melody Tingyi, Tan, Aik
出版 2022

Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents

由 Wang, Xuan
出版 2023