State space models

بواسطة OSINGA, Ernst C.
منشور في 2017

Pharmaceutical marketing: Its effects on drug sales and beyond

بواسطة OSINGA, Ernst C.
منشور في 2011

Pharmaceutical marketing: Its effects on drug sales and beyond

بواسطة OSINGA, Ernst C.
منشور في 2011

Outside the 'Big 4': Inception and growth of independent artistes and institutions

بواسطة OSINGA, Ernst C.
منشور في 2015

State Property jewellery: Going for gold with a Search Engine Optimisation (SEO) strategy

بواسطة OSINGA, Ernst C., CHAN, Chi Wei
منشور في 2023

Collaboration scope and product innovation in B2B Markets: Are there too many cooks or is it the customer who spoils the broth?

بواسطة MOOI, Erik, OSINGA, Ernst C., SANTOS, Carlos D.
منشور في 2022

What happens online stays online? Segment-specific online and offline effects of banner advertisements

بواسطة LOBSCHAT, Lara, OSINGA, Ernst C., REINARTZ, Werner J.
منشور في 2017

Who is the right influencer? A social network analysis

بواسطة OSINGA, Ernst C., CHANDUKALA, Sandeep R., BHATTACHARYA, Lipika
منشور في 2023

Iuiga’s challenge: Is omni-channel worth it?

بواسطة CHANDUKALA, Sandeep R., OSINGA, Ernst C., MITTAL, Sheetal
منشور في 2020

Who is the Right Influencer? A Social Network Analysis (Supplementary Data-Nodes) & (Supplementary Data-Edges)

بواسطة OSINGA, Ernst C., CHANDUKALA, Sandeep R., BHATTACHARYA, Lipika
منشور في 2023

Nike’s consumer direct offense strategy: A hit or a miss?

بواسطة OSINGA, Ernst C., CHANDUKALA, Sandeep R., MITTAL, Sheetal
منشور في 2025

Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

بواسطة OSINGA, Ernst C., LEEFLANG, Peter S. H., WIERINGA, Jaap E.
منشور في 2010

Do mobile banner ads increase sales? Yes, in the offline channel

بواسطة OSINGA, Ernst C., ZEVENBERGEN, Menno, VAN ZUIJLEN, Mark W. G.
منشور في 2019

Why do firms invest in consumer advertising with limited sales response? A shareholder perspective

بواسطة OSINGA, Ernst C., LEEFLANG, Peter S. H., SRINIVASAN, Shuba, WIERINGA, Jaap E.
منشور في 2011

Why do firms invest in consumer advertising with limited sales response? A shareholder perspective

بواسطة OSINGA, Ernst C., LEEFLANG, Peter S. H., SRINIVASAN, Shuba, WIERINGA, Jaap E.
منشور في 2011

Timperio experiments with generative AI in advertising: New frontiers in creative campaigns

بواسطة YU, Qi, CHANDUKALA, Sandeep R., OSINGA, Ernst C., JOSHI, Havovi, MITTAL, Sheetal, BHATTACHARYA, Lipika
منشور في 2025