RECOMMENDATION STRATEGY OF DEVELOPMENT PRIVATE LABEL PRODUCT TO INCREASE YOGYA SUPERMARKET MARKET SHARE IN RITEL BUSINESS COMPETITION IN INDONESIA
Indonesian is a huge potential for the retail business. With the fourth largest population in the world after China, America and India, attracted many global retailer to expand their business to Indonesia. Global retail entry with introducing various new concepts in retailing and shopping, there are...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/16516 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |