Global private-label convergence: Fact or fiction?

Global private-label convergence: Fact or fiction?

This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run...

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Bibliographic Details
Main Authors: GIELENS, Katrijn, DEKIMPE, Marnik, MUKHERJEE, Anirban, TULI, Kapil R.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Private labels
Convergence models
International marketing
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research_all/4
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1009&context=lkcsb_research_all
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research_all/4
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1009&context=lkcsb_research_all

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