Global private-label convergence: Fact or fiction?
This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run...
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Main Authors: | GIELENS, Katrijn, DEKIMPE, Marnik, MUKHERJEE, Anirban, TULI, Kapil R. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2016
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_all/4 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1009&context=lkcsb_research_all |
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Institution: | Singapore Management University |
Language: | English |
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