The future of private label markets: A global convergence approach

The future of private label markets: A global convergence approach

Private-label (PL) shares are characterized by considerable heterogeneity across both countries and categories, not only in their current level, but also in the rate at which they are growing. This creates ambiguity about their remaining growth potential. To offer insights into the likely long-run P...

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Bibliographic Details
Main Authors: GIELENS, Katrijn, DEKIMPE, Marnik G., MUKHERJEE, Anirban, TULI, Kapil R.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Private labels
International marketing
Adaptive foresight
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7152
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8151/viewcontent/1_s2.0_S0167811622000568_main.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7152
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8151/viewcontent/1_s2.0_S0167811622000568_main.pdf

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