Global private-label convergence: Fact or fiction?

• Main Authors: GIELENS, Katrijn, DEKIMPE, Marnik, MUKHERJEE, Anirban, TULI, Kapil R.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2016
• 主題: Private labels; Convergence models; International marketing; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research_all/4; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1009&context=lkcsb_research_all

This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run...