RECOMMENDATION ON BANK X CREDIT CARD PROMOTION STRATEGY IN BANDUNG
Credit card business competition in banking industry is becoming more competitive showed by larger amount of credit card issuer. Various consumer oriented strategies are offered by every single player in credit card industries. Promotion strategy such as discount, voucher and else are offered as cre...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/16943 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |