UNIVERSITY BRAND VALUE MODEL DEVELOPMENT IN TELKOM PRIVATE UNIVERSITY
The strength of the brand is the key success in the face of increasingly fierce competition. Therefore, the management of a company's brand is a top priority for management. In the service sector, the brand serves as a risk reliever because it provides confidence for consumers in decision makin...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/17175 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |