THE GREEN KNOWLEDGE AND GREEN AWARENESS INFLUENCES ANALYSIS ON GREEN BEHAVIOR AND ITS IMPACT ON GREEN LIFESTYLE OF INSTANT NOODLES CONSUMER (Case Study: Bandung Institute of Technology’s Undergraduate Students)

• Main Author: (NIM : 29111036) Pembimbing : Drs. Herry Hudrasyah, MA, HADRIANA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18572
• Institution: Institut Teknologi Bandung

Changing in the consumer ' behavior because of the growing of the people nowadays.in era modernization makes the consumers become more time conscious and want everythings to be practical. This new habit also impact in their preference of food consumption. That is why food such as instant noodle...