RECOMMENDATION ON OPERATIONAL AND MARKETING STRATEGY IN SMALL BUSINESS ENTERPRISE: CASE STUDY KAFE KUPU-KUPU

Restaurant business is a competitive and yet a promising business. In Indonesia, especially in Bandung area, this kind of business continues to grow and less affected by the economic crisis. Kafe Kupu-Kupu is one of local restaurants in Cimahi, a small suburban city near Bandung with low density of...

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Bibliographic Details
Main Author: PUJIYANTI (NIM : 29107073); Pembimbing: Ir. Leo Aldianto, MBA, MSAE, SRI
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/24364
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Institution: Institut Teknologi Bandung
Language: Indonesia

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