VERNACULAR INSIDE: SOCIAL SEMIOTICS PHENOMENA OF STREET FOOD VENDORS’ BRAND IDENTITY, CASE STUDY AT TAMANSARI FOOD FEST BANDUNG

Defined by ILO (International Labour Organization) one of the informal economies is a street vendor or commonly called in Bahasa: PKL (Pedagang Kaki Lima). PKL became one of the city's problems that have not been resolved. In the other hand, the street vendor is not traders that always has a ne...

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Bibliographic Details
Main Author: Fatchur Rohman (19014114), Mochammad
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/28978
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Institution: Institut Teknologi Bandung
Language: Indonesia

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