CUSTOMER GAP ANALYSIS COMPARISON USING THE SERVQUAL METHOD FOR ONLINE TAXI AND CONVENTIONAL TAXI SERVICE IN BANDUNG
As one of the heavily populated and metropolitan city in Indonesia, the need for public transportation becomes an essential requirement for the people in Bandung. Taxi became one of the common public transportation modes that used in Bandung. If we categorize, there are two kinds of taxi service pro...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29028 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |