ANALYZING THE EFFECT OF EVOLUTIONARY REBRANDING TOWARD FANS LOYALTY AND REPURCHASE INTENTION: (CASE STUDY OF JUVENTUS FOOTBALL CLUB LOGO CHANGE FINAL PROJECT)
Nowadays, many brands are modifying their brand element, or better known as evolutionary rebranding. In January 2017, Juventus Football Club, decided to replace their old logo with a new logo that came into use on July 1, 2017. No matter how good the approach to their fans, evolutionary rebranding w...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30549 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |