PROPOSED MARKETING STRATEGY TO IMPROVE PERFORMANCE OF CUPUMANIK SUNDANESE PUPPETS AND SOUVENIR STORE
The creative industry in Indonesia is currently increasing, in the 2015-2019 period it was 7.38%. The creative industry in the craft sector contributes 16% to the creative industries in Indonesia. The GDP growth rate for the craft arts sub-sector in Indonesia for the 2015-2018 period was 15.70%. Wes...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/34017 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |