DETERMINING HOTEL X AVERAGE ROOM RATE USING DYNAMIC PRICING METHOD WITH CONSIDERATION OF COMPETITION IN MARKET SEGMENT
Hotel X is a four-star hotel in Bandung that faced 40.7% decrease in profits from 2014 until 2017. During that period, both revenue and expenditure were also declining so it can be concluded that the decrease in profit was caused by the decrease in revenue. On the other hand, the biggest source of r...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/36732 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |