PROPOSED MARKETING STRATEGY OF WIFI.ID SEAMLESS – AN ADDITIONAL SERVICE FOR INDIHOME (CASE STUDY : PT. TELKOM – WITEL BANGKA BELITUNG)

PROPOSED MARKETING STRATEGY OF WIFI.ID SEAMLESS – AN ADDITIONAL SERVICE FOR INDIHOME (CASE STUDY : PT. TELKOM – WITEL BANGKA BELITUNG)

Internet revenue growth of PT. Telkom Regional 1 Sumatera continues to decline. Latest data showed the growth had declined from 3.78% on October 2018 to only 1.78% on transition of March to April 2019. This situation indicated that IndiHome sales revenue is not strong enough to provide the desired i...

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Bibliographic Details
Main Author: Rinaldi Manalu, Timbul
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/38695
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Institution: Institut Teknologi Bandung
Language: Indonesia

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