THE INFLUENCE OF STORYTELLING TECHNIQUE DESCRIPTION ON CUSTOMER ENGAGEMENT AND CROWDFUNDING ACHIEVEMENT: CASE STUDY KITABISA.COM
Nowadays, storytelling is the future of branding in marketing. Storytelling use as the main tool in crowdfunding to tells the story to explain the campaign. Crowdfunding in the digital area is a platform to create a campaign and the other financing together to meet the goals. Crowdfunding platfor...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38793 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
