THE INFLUENCE OF EWOM, PRICING, PRIOR EXPERIENCE, WEBSITE REPUTATION, AND WEBSITE USABILITY TOWARDS E-COMMERCE REPURCHASE INTENTION: A CASE STUDY OF BLANJA.COM
If the repurchase intention is high, it will help the company sustain and compete with their competitors. Consumers who purchased from the same company have a tendency to become loyal customers and provide a boost to the success of the company in the future by increasing the percentage of sales. Mor...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41067 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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